History: A changing industry

“The Modern Theatre … is the most elaborate and costly theatre of its size in New England. … It will be devoted to the exclusive exhibition of the best photo-plays, with vocal and musical selections.”

-- Boston Herald, June 25, 1914

“Mr. Loew, not wholly satisfied with the returns from showing only vaudeville, determined to also display a feature picture — which threatened to ruin his competition, namely Mr. Lourie. There was no room on the stages of the Beacon and the Modern for vaudeville, so Mr. Lourie did what seemed the only thing possible — he put in two feature pictures, and that, sir, is how it all began.” 

-- “Man about Boston,” George W. Clarke
Boston Daily Record, December, 20, 1940